Holiday Homework

Homework for half term

1)  Exam section A:  Revise CAM SAMC, MISE-EN-SCENE, EDITING - Test on Tues back

2) Coursework:  Complete some of filming for Assign #5: Editing tutorial

Assign 1 = genre exploration

Assign 2 = genre analysis in a trailer

Assign 3 = CAM SAMC  (also for section A understanding)

Assign 4 = research & planning of swede  (also for section B understanding)

Assign 5 = editing tutorial  (also for section A understanding  (Extension: new deadline is Tues Nov 11)

3) Exam section B:  Assign #4

Assign 1 = birth & growth of films

Assign 2 = research & planning of swede

Assign 3 = sweded trailer (video)

Assign 4 = swede marketing campaign

Final Checklist

CHECKLIST:

____ screen grabs of time management (short and long term screen grabs from iCalender)

____ target audience info  (everyone)
____ posters (1-2 people)
____ trailer (your sweded trailer you already made)  (everyone)
____ youtube hits & comments evidence  (2 people)
____ facebook page (everyone)
____ twitter page (everyone)
____ radio trailer  (similar to video trailer but just audio)  (everyone =  2 people: hosts, 2 people: main actors)
____ promotional tour  a) radio interview (everyone =  2 people: hosts, 2 people: main actors)
____ promotional tour  b) TV show interview (everyone =  1 people: host, 2 people: main actors, other person to film)
____ optional:  promotional tour - magazine cover    (anyone)
____ awards ceremony clip  (everyone =  2 people: main actors, 1 film, 1 person organise props/costumes (basic!!))
____ competition for your audience   (everyone - idea together but design/application anyone)
____ associated products  (everyone do a product each)

____ photos of group completing all the tasks above

photos of group

In each post try to include some photos of your group 'making of photos'

Swede competition

Create a simple competition for your audience to engage with your film and make it more likely they would go watch it........-how do other films do it?  -competitions -quizzes, entires for best...?, win trips, win tickets to premiere or meet and greet etc.....

-encourage audience to ....

a) research how other films do this.........videos or screen grabs  (each person in group can look at 2-3 each)

b) optional - will they have it on the facebook/twitter pages? -screen grab!

c)  your competition  (screen grab or video)

d)  our competition encourages our audience to......

e) How did you attract your audience through the competition  - why were they likely to take part? 

Swede Awards Ceremony (with Main Actors)

1 min long

-choose an awards ceremony .....oscars, MTV music video awards , BAFTAs, teen choice etc etc.....

-record a video of the main actors presenting an award -make sure u mention the film (sometimes they do it in a subliminal or funny way) 

a)  embed video

b)  answer:  explain why you chose that ceremony and how it relates to audience - how would this reach your audience? 

Justin & Mila presenting award at MTV awards

Swede Magazine Cover (OPTIONAL)

-choose a magazine that you would put your main actors on front cover and have a feature about film later on in magazine  (think of which film is appropriate)

a)  Explain your choice of magazine in relation to audience

b)  embed cover of magazine

c)  photos of you taking photos  (on the set)  (if you want)

Friends with Benefits example

Swede TV show interview

2 mins max
Choose an appropriate show and person to interview the main stars/director 

     -discuss aspects of making the film 

     -could mention aspects of pre-production, production and all previous marketing strategies you have already done (not same stuff as radio) 

      -depending on show you could talk about something funny/in line with shows themes (like radio)

      -mention when the film comes out at the end to promote!

a) get screen grab of facebook and twitter promotion for this! (The films and tv show's) -

b)  embedded video  (of interview)
OPTIONAL:  you could do more than 1 (2-3 for different shows =  (make sure each interview is suited to the show that you are on!! - example Justin & Mila is very different on daybreak than alan carr)

c) answer:  Explain why you chose the show - how does that connect to your target audience?! (Mention what time it's on TV and relate to audience)

Friends with Benefits example (Justin & Mila on Ellen) 
Justin & Mila on Alan Carr
Justin & Mila on Daybreak

other TV interviews they did

Swede Radio Show Interview

Instructions:

-choose a station and call it ______ swede ...... ex the 'sweded capital breakfast show'

-discuss aspects of making the film

-could mention aspects of pre-production, production and all previous marketing strategies you have already done (same in TV but don't talk about same things) -could do something in line with the show (ex capital - is cheeky / funny games or activities to take part in) -mention when the film comes out at the end to promote!

a)  get screen grab of facebook and twitter promotion for this! (The film and radios too if you want!) 

b) the embedded video  (just on black screen (audio only) with 'Swede Radio Show Interview' +  name of the show

c) Answer:  Explain why you chose that radio station and time - how does that connect to your target audience?! ( where /why would they hear it on the radio and when?)


Little mix example (sorry couldnt find an actor!!)   ............but yours will be BLACK SCREEN  (just audio)

Swede radio trailer

Make a trailer for the radio  (could also be used as audio web pop up)

Include:

-famous quotes from film....music from film is fine to use 

-edit in imovie - just black screen with 'Group 1 film name sweded radio trailer' ....with sound over it 

a) -the embedded video 

b)  How does this help to reach a wider audience?

c) Explain why this is more or less successful than youtube trailer

Swede Twitter Page

Create a twitter page for your film -same as 13 but want to see some tweets! (Get your friends/family) -link and screen grabs on blog -how does this appeal to / attract your audience?

a) hyperlink to page

b)  screen grab of twitter page

c) screen grabs of comments  - captions to express your thoughts?

d) answer:  How does this appeal to / attract your audience?

Sweded Facebook page

Create a facebook page for your film -inc aspects of posters, screen grabs of filming...
*a PAGE  (not friends page) 

a) hyperlink to the page

b) screen grab of page

c) Answer:  How does a facebook page appeal to / attract an audience?

Swede on Youtube (hits and comments)

You must encourage your friends to watch your sweded trailer (just 1) 

-advertise in PM reg - get a photo of this!

-share on your facebook/twitter etc

-most views wins a prize :)

a) embed the trailer

b) screen grabs on #'s viewed on daily basis.........captions could say your thoughts

c) screen grabs of your sharing  (photo in PM reg + facebook screen grabs)

d) Short answer:  do you feel you successfully reached an audience?  How?  Why?

Swede Posters

On the poster include:

          -include SWEDED near the title

          -can be tacky and amateur!

          -copy and paste your faces in :)

          -your names (actors/directors)

          -release date

          -optional - hashtag....facebook....website -put photo session for posters on your blog 

-design 3-4 different posters for target/secondary audiences 

On blog:

a) -embed your posters (screen grabs)

b)  how does the form attract your audience?  

c) Where would you put these posters in the real world - why would your target audience see the posters in those places?

Swede associated products (synergy)

What products could you create to promote your film?  (this process is called synergy)

****(Don't really have to do/make - you could do a drawing or soemthing if you want)

a)  research of synergies from existing films  (what you think is successful that you could do)

1.

2.

3.

4.

b) what companies would team up with to promote your film and what would the product be?  (1 each in your group)  

1.

2.

3.

4.

c) Optional:  drawings/descriptions of these products:

b) Answer:  Explain how these products are linked to target and secondary audiences - how does it appeal to them? How does it make them likely to go see the film? 

Swede Target Audience

STEP ONE: target audience (read pages 16/17 & 34/35 in revision book) 

Include screen shots of both pages from revision book (take pic on ipad and upload on blog

a) Is your audience mass or niche audience? How does your film/trailer attract niche/mass?

b) details of your target audience

age:

gender:

location/region:

social class:  (groups _______)

interests/hobbies/lifestyle:

c) details of secondary audience

age:

gender:

location/region:

social class:  (groups _______)

interests/hobbies/lifestyle:

d) how does your trailer attract your target and secondary audience?

e) how does your audience find out and watch films? Justify answer.... How will you attract your audience in your marketing campaign?

Assignment 5: Swede Marketing Campaign

SET: Thur Oct 24
Due: Thur  after half term  (2 weeks)

You will complete as blog posts on your exam blog

CHECKLIST:

____ screen grabs of time management (short and long term screen grabs from iCalender)

____ target audience info  (everyone)
____ posters (1-2 people)
____ trailer (your sweded trailer you already made)  (everyone)
____ youtube hits & comments evidence  (2 people)
____ facebook page (everyone)
____ twitter page (everyone)
____ radio trailer  (similar to video trailer but just audio)  (everyone =  2 people: hosts, 2 people: main actors)
____ promotional tour  a) radio interview (everyone =  2 people: hosts, 2 people: main actors)
____ promotional tour  b) TV show interview (everyone =  1 people: host, 2 people: main actors, other person to film)
____ optional:  promotional tour - magazine cover    (anyone)
____ awards ceremony clip  (everyone =  2 people: main actors, 1 film, 1 person organise props/costumes (basic!!))
____ competition for your audience   (everyone - idea together but design/application anyone)
____ associated products  (everyone do a product each)

____ photos of group completing all the tasks above

Must work as group, decide on jobs!  

Next phase after production is........MARKETING!

The next phase is the marketing phase, which is to reach wider audiences to attract them to watch your film, you will design a marketing campaign for your film (pretend as though you made the whole film). 

Films do a variety of things to:

1) create buzz about film

2) make people aware of when it is out / what is about

3) persuade them to go watch the film

4) potentially purchase connected products to film (which in turn, will have profits for the film as companies are linked)

OTHER STUDENT'S EXAMPLE:  click here for a student's blog (example of same project)

(REAL FILM:  'Friends with benefits' example)  (on their website

(STUDENT WORK:  Harry potter example)

https://twitter.com/BlarryPotter  their twitter page

example of student's swede facebook page

example of student's sweded posters

example of student's sweded radio (sorry i don't have youtube address - i will play in class!)

Photo evidence for post-production

Include images of your group during the editing process, captions to explain skills



Also include screen grabs of iMovie - at least 5-10 of different tools you learned from imovie  (captions can identify the tools and how you used them)

What I learned about post-production

I learned the following things about post-production while doing my swede:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Post-production phase = everything after filming; editing

Photo evidence of production

Include photos of pre-production, make sure each photo has a caption

Photo evidence for pre-production

Include photos of pre-production, make sure each photo has a caption

Production process

I learned the following about film production process by doing my swede:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.



Production stage  = filming 

Pre Production process

I learned and completed the following things about film pre-production:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Pre Production  = research and planning phase

Why we chose 'your film's name'

After researching a variety of films, we decided on ____________ because........

Research & Planning of Swede

embed powerpoint

Section A: Editing Terms (assign 5: editing tutorial)

Media key terms editing new from MissConnell

Key terms - mise en scene

Media key terms mise en scene from MissConnell

Assignment 2: research & planning of sweded trailer

Assignment 2 research & planning of sweded trailer from MissConnell

GOES ON EXAM AND C/W BLOG!!!!!!!!!