STEP ONE: target audience (read pages 16/17 & 34/35 in
revision book)
Include screen shots of both pages from revision book (take pic on ipad and upload on blog
a) Is your audience mass or niche audience? How does your film/trailer attract
niche/mass?
b) details of your target audience
age:
gender:
location/region:
social class: (groups _______)
interests/hobbies/lifestyle:
c) details of secondary audience
age:
gender:
location/region:
social class: (groups _______)
interests/hobbies/lifestyle:
d) how does your trailer attract your target and secondary
audience?
e) how does your audience find out and watch films? Justify
answer.... How will you attract your audience in your marketing campaign?
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