Thursday, 22 May 2014

Horizontal & vertical integration & indie ownership

There are 3 types of ownership

VERTICAL INTEGRATION
When a company has ownership and control over all stages of production, distribution, sales and exhibition of it's product (film).
P
D
E

HORIZONTAL INTEGRATION
Complementary businesses. To film, this means one large company owning several other companies in different media.  i.e. owning film production company and a magazine
P P P
D D D

INDEPENDENT 
Ownership over just 1 small company which specialize in one small aspect

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