Xmas homework

1. Revise section a terms 

(Reading over powerpoints and writing out terms (rag)

2. Practice responses and draft essays/paragraphs (section a)

3. Read all examiner reports for past papers (age/ability/disability/gender)

4. Revise section b terms

-read over power powerpoints and write out terms

5. Revise film facts 

-read over powerpoints

-read over worksheets

-write out facts in a3 (exam topics) 

6. Read all media magazine articles (related to film industry)

7. Optional - collect facts from other films 

Blockbusters: the hobbit, Thor 2, gravity

Indie: in our name (film at conference), in fear, uwant2killhim

8. Read over examining reports for synergy/cross media convergence or technologies 

9. Practice responses for section b (for the topics in #8) (can draft them too?) 

10. Read over all model answers for section a and section b


MOCK EXAM = 2nd week after xmas

coursework = begins after xmas!!!!!  (will get really busy after this!!!!)

Tues

1. Marking of model 3 (section b)

2. Ability/disability response
-marking of model 

-do 1 paragraph together? 

3. Age response? - do as 1 paragraph? 

ability / disability teacher comments

•Better organisation in notes

•More detail in notes

•Include proper introduction:  look at model!

–The technical features in _____________________________  combine to construct the representation of _________________.

•Should be 2-3 pages MINIMUM

•At beginning of paragraphs, start with something like “The middle scene is set……..(briefly describe setting)……

•Use connectives!

•PEAL paragraphs

–Point: make a point about how ability/disability is represented (stereotype)

–Evidence: give evidence from clip

–Analysis: explain it further, remember can link in all 4 categories here – discuss HOW and WHY they are represented in that way (this is where you can link the 4 categories together)…..remember your analytical connectives here: shows, suggests, connotes, illustrates etc.

–Link: reinforced or challenged stereotype? Positive or negative?

•More discussion on editing and sound: more complex terms 

•Don’t make points and then not explain them  (   ^  annotation)

•Some people didn’t give enough evidence from the clip (specific examples of what happened – but don’t go on too much)

•Make more comparisons: etc. how are ben and david similar and different?  (how they look, act, treated, etc)

•Read the examiner report! it gave tips!

•Be clear in sentences and handwriting!!!!  (if can’t read it, can’t get the marks!)

Age

Age (monarch of the glen) from MissConnell

Thur

Lesson:

1) age stereotypes

2) watch clip - take notes

3) 1 full response in groups - hand in by end of lesson


Homework (for Tues)

1) add more detail in age charts - complete them

2) have section b models 3 & 4 marked (with comments on sheets)

3) keep revising section B film facts  (skyfall, MBTD..........thor 2? gravity? the hobbit?)




BE IN MEDIA ROOM AT 8:40am!!!!!!!  we might be leaving at 3:20pm tomorrow........(be back early)

Model papers

Section b model answers from MissConnell

My Brother the Devil

My brother the devil from MissConnell

Section B Model marks

Model 3

EAA - 18
EG - 18
T - 7

43/50 = 86%  (A2)




Model 4

EAA - 12
EG - 11
T - 7

30/50 = 60%  (C3)

audience stuff

Local & global audiences

-conglomerates dominate industry as they have most money and power

-this affects audiences as this shapes our values/perceptions/opinions 
(mostly American – cultural homogenization)

-conglomerates have power/money to make sure they are global success

          -big actors, directors

          -latest technologies (including spectacular CGI/special effects)

          -IMAX cinema  release

          -marketing – viral……social media……above & below the line….

          -synergies

         

-franchising  - sequels (audiences likely to watch) 

-buying out indie

-DEBATE = changes in industry – mainstream = struggling…..example = international companies funding (looper)

-distributing indie films (taking profits)

-test screening

-indie = opposite – many companies who receive funding – not about profit….they struggle to audiences

- sometimes films struggle to get to audiences  (four lions)

MOCK EXAM

SECTION A
-age
-gender
-ability/disability

SECTION B
-anything with technology
-synergy & cross media convergence
(remember audience and ownership are linked to both of these)

Synergy & Cross Media convergence

Skyfall synergy & cross media convergence inks

Social media (apple)	Movie website  - you can be part of mosaic made up of fans – you can upload your photo, search it and then share it via social networking sites Twitter page  (official and fan based and linked to websites) Facebook page    “ App – you can download poster  (and also purchase special edition posters on iTunes) First Bond movie in the social media era  (is that linked to the fact that it is the most successful bond film yet??)  (also has a main character who is a genius computer hacker who compares himself to mark zuckerberg (owner of facebook) http://www.livemint.com/Consumer/PGuVKt6Gn5NifJmtdAOXDN/Skyfall-is-the-first-social-media-Bond-movie.html In October, there were 1.5 million mentions of the film (social networking) to prove that consumers can generate buzz
ADELE theme song	Leaked online in early Oct……not clear if genuine leak or part of marketing Adele performed it at the Oscars       <iframe width="560" height="315" src="http://www.youtube.com/embed/U9iYfamfByA" frameborder="0" allowfullscreen></iframe> AWARDS: Oscar – best song        <iframe width="560" height="315" src="http://www.youtube.com/embed/FN0VgWKK7_Q" frameborder="0" allowfullscreen></iframe> Golden Globe – best original song -  <iframe width="560" height="315" src="http://www.youtube.com/embed/770oqV1VvcU" frameborder="0" allowfullscreen></iframe> Brit – best british single ……….notice adele thanks Sony Pictures & MGM! Went to #1on iTunes within 10 hours of being released Part of Columbia records…..subsidiary of Sony Music Entertainment (parent) – who are owned by…….Sony!  (vertically integrated)
COKE ZERO (viral video)	‘Unlock the 007 in you’ campaign ……Located in Antwerp central station in Belgium  (which got 3.5 million views in 5 days!)…….people will share this via social network (on youtube)…….the winner got tickets to premier …..aimed at male audience <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/Vtz4qL4-hNE” frameborder=”0” allowfullscreen></iframe> <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/RDiZOnzajNU” frameborder=”0” allowfullscreen></iframe>   coke & youtube! <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/it1SU-w-mI8” frameborder=”0” allowfullscreen></iframe>  making of (the one above)
HEINEKEN	45 million to be part of bond! <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/VHz30rlNHCc” frameborder=”0” allowfullscreen></iframe> Crack the case – facebook app  (upload picture and then complete series of tasks)
OMEGA	Watches http://www.omegawatches.com/gents/product-presentations/planet-ocean-skyfall <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/-l0ZntP9cKo” frameborder=”0” allowfullscreen></iframe>   with parts of film
OPI Nail varnish	http://www.opi.net.au/skyfall.html
SONY PRODUCTS (all part of same conglomerate!)	Xperia smartphone -exclusive 007 ringtones preloaded -multiple james bond themes and screensavers -exclusive pre loaded images taken from production set (has info geo tagged so you know the location it was made) -makes buyer eligible for 007 legends video game free of charge (conditions apply) <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/eWj3-5MtTxA” frameborder=”0” allowfullscreen></iframe> Vaio
007 LEGENDS  (video game) PS3 Xbox Wii u	http://www.facebook.com/007LegendsGame <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/gzpixGFf4j4” frameborder=”0” allowfullscreen></iframe> Distributed by MGM Interactive (subsidiary of MGM= vertically integrated)
RANGE ROVER	<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/asc_iWH-r3s” frameborder=”0” allowfullscreen></iframe>  harrods http://www.youtube.com/user/LandRoverUK?v=x7-BhFMNLHA  advert
HONDA	Facebook campaign in which showed behind-the-scenes footage and images. Facebook tab gave details of the bike used in the film  (also links which redirect to twitter page. Question based contest which gives winners a Bond experience weekend. http://www.honda.co.uk/campaigns/2012/skyfall/
VISIT BRITAIN	Contestants complete a serious of missions to unlock a hidden location of a rogue agent – winner gets luxury trip to UK and live like Bond! http://www.007.com/visitbritain-unveil-bond-ad/ <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/HpF0HCTKIIE” frameborder=”0” allowfullscreen></iframe>  promotional advert http://lovewall.visitbritain.com/agentuk/  competition to unlock codes  (designed by creative agency Brand 42) http://www.thedrum.com/news/2012/10/05/visit-britain-launches-global-agent-uk-skyfall-spy-campaign   (in 21 countries and launched Oct 5) http://www.dailymail.co.uk/travel/article-2211720/Skyfall-James-Bonds-50th-anniversary-used-launch-new-British-tourism-campaign.html
OLYMPICS (connected with visitbritain) MASSIVE global audience!  (months before film release)	<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/xW5abat5NEU” frameborder=”0” allowfullscreen></iframe>   (with Daniel craig escorting her and the music at 4:45 seconds in)
Sky TV	http://skymovies.sky.com/skyfall 1)      In sky store (pay per view and buy?) 2)      Extra bonus features (on set footage etc) http://skymovies.sky.com/sky-movies-007 promotional package for ALL 007 stuff….you could watch these on demand  (which would result in buzz/hype about skyfall….marketing!)

               

http://blogs.telegraph.co.uk/news/danhodges/100204072/skyfall-failed-at-the-oscars-because-it-is-ridiculous-and-overhyped-and-its-james-bond-is-a-weary-anachronism/  not everyone likes it…..

UK cinema

Chains

LOCATION OF MULTIPLEXES?  In urban and suburban, near shopping/restaurants – main stream and audiences who live out of city

Odeon

Vue

AMC

Apollo

IMAX   *link to digital technology Arri ALEXA cameras

Independent (arthouse)

LOCATION – always urban, inner city, to be accessed by niche audiences who are intelligent, educated

Tricycle – in brent!

Curzon

Picturehouse (bought by cineworld!) – have 21 arthouse cinemas in UK

Lexi – Kensal rise

Prince Charles – London

skyfall website

Skyfall website from MissConnell

Skyfall technologies

Skyfall technologies from MissConnell

fri

1. continue with film distribution

2. finish skyfall technologies

3. skyfall website

4. finish skyfall snowball facts


H/W  (wed)
-revise skyfall facts  (technologies, website, snowball facts)  - organise and write out facts in line with exam topics, re-watch videos
-next lesson:  MBTD facts
-continue to upload facts (skyfall, MBTD, thor 2, gravity) on your exam blog

thur

C/W - hunger games blog post



1. film distribution  (some of the green powerpoint)

2. skyfall technologies (some of the presentation)

3.  facts to look for skyfall - 'stuff to look for' divide work into groups

           Group 1:   Patrycia, Katia, Leticia, Tayla

           Group 2:  Kelly, Shivonne, Courtney, Esere

           Group 3:  Chelsea, Noor, Gelsomina, Judy

4. Skyfall 'snowball' facts  (booklet)

film production (section b)

Film production from MissConnell

tues

1. Peer assessment of assign 2 'ability/disability' (coming down the mountain)

2. section B match up quiz

3. film production presentation


Homework:  (due thur)

1. Improved assign 2: ability/disability essay  (with draft 1 & peer assessment sheet)

2. group facts for skyfall

3. continue to research for MBTD

4.  Keep researching thor 2  (and gravity if you want)

Peer assessment of ability/disability (coming down the mountain)

Peer assessment of disability ability from MissConnell

fri

1. representation - what did you learn?

2. 10 facts about my brother the devil
-3 people to share
-what are you starting to realize in comparison to Skyfall?

3. ability/disability -
a) stereotypes
b) note taking of clip
c) write response


Weekend homework: (for tues)

1. fill in gaps for homework for Skyfall & MBTD  (facts on exam blog)
2. make sure C/W blog is up-to-date (im marking over weekend)
3. ability/disability response

Thur

1.  sorry about yesterday :(

who paid with orange wed =   tayla + courtney   leticia +  esere

who paid 7.70 = 14 girls

2. finish presentations of paragraphs and peer assessment

3. examiner report = open blog and talk to partner - name 3 things you learned from reading (section B)  examiner report

4. 'film facts' i learned from my classmates  (research activity)   (speed dating)

Homework:
1.  have read representation pages  (13/14  & 36/37) in revision book.  write down 5 points of what you learned  (in blue book)  (fri)
 
2.   fill in gaps in your skyfall research  (anything you are missing?)  (tues)
-skyfall website
-skyfall facebook & twitter
-skyfall articles
-skyfall imdb, wiki, rotten tomatoes
-skyfall info from reviews

3.  Begin to research 'My brother the Devil'  (fri)
-10 facts
-consider the exam topics & areas - on EXAM BLOG
extension:  how does this compare against skyfall?

Improving Section A written responses

Challenge partners nov 13 powerpoint from MissConnell

Section B Exam Topics (stages & areas)

Section B Exam  Topics

Stages:

Funding

Production

Marketing

Distribution

Consumption

Exhibition  (consumption)

Exchange  (consumption)

Areas:

Media Ownership

Synergy & Cross-media convergence

Local & global audiences

Digital technologies

Proliferation of hardware

Technological convergence


Homework  (fri nov 22)

Find 10-15 more facts for skyfall

Find 10-15 more facts for thor 2

Optional:  find 10-15 more facts for Gravity

*The ‘facts’ should be related to STAGES & AREAS

fri

1. recent assessment record in folder = assessment record

2. Take photos of self/peer/teacher assessment 

(Only assessment of swede trailer on blog) 

3. -what is an institution?

-what types of institutions did you learn about?

4. Intro lesson into Section B exam topics .......Definitions/meanings/synonyms sheets (section b) - self assess in green pen   (continued)

5. Examiner reports = tayla, courtney, esere, , 

6. Section A & Section B mark schemes

7. Read 'representation' pages in revision book  (14/15  &  36/37)

8. Homework:  (due tues)
-revise section a terms for practice answer on tues  (we'll be watching a clip)

-section B additional facts

-optional - find and read articles from Media Magazine which are about film industry  (give different perspectives)

sept 2013 - pg 20-23..............24-27..............

apr 2013 - pg 15-18..........pg 23-27.................

feb 2013 - pg9-11.........pg 26-29................pg34-35...........pg 36-37........pg 39-41

feb  2012 -  pg 25-29.................pg 53-54

Section B Past paper questions

YEAR	QUESTION
Jan 09	Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied.
June 09	How important is technological convergence for institutions and audiences within a media area you have studied?
Jan 10	“Media production is dominated by global institutions, which sell their products and services to national audiences.”  To what extent do you agree with this statement?
June 10	What significance does the continuing development of digital media technology have for media institutions and audiences?
Jan 11	Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area.
June 11	“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied?
Jan 12	To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
June 12	“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.”  To what extent to you agree with this statement in relation to your chosen media area?
Jan 13	What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
June 13	Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied.

Intro presentation (exam topics & past paper questions)

Section b intro to exam topics from MissConnell

thur nov 20

1. Finish group 3 presentation  (swede marketing)

2. Take photos of self/peer/teacher assessment 

(Only assessment of swede trailer on blog) 

3. Swede marketing campaign reflection  (questions on double sided sheet)

4. Intro lesson into Section B exam topics .......Definitions/meanings/synonyms sheets (section b) - self assess in green pen 

6. Homework:  (due Friday)
-read page 20/21 in revision book  (institution) 

-assessment record of swede trailer (self, peer, teacher) on c/w blog  (under the embedded swede)

-find 2013 examiner report.  Screen grab all pages for section a + section b = put on blog

-put bullet points underneath summarizing important points 

Fri Nov 15

1.  finish presenting marketing presentations

2. section A stuff  (past papers, mark scheme - EAA, EX, T)

Homework:  (tues)
SECTION B
a) 10 more facts about skyfall.......
b) 10 more facts about thor 2.........
c) 10 more facts about gravity
-remember production (pre & post etc) , marketing campaigns (remember everything from your checklist), synergies, box office, distribution (who distributed), exhibition (where was it shown) etc etc !

SECTION A
-remember, regular revision of ALL key terms........at least 20-30 minutes
-which option would you like to try to exam?
-know how to write PEAL paragraphs

Notes & paragraphs

Notes & paragraphs from MissConnell

Section A Mark Scheme

Section a marks & mark scheme from MissConnell

Thur

Girls, I am out at another school this afternoon.........


1) All assign 5 (marketing campaign stuff) due by end of day on your blogs

2) complete the printed checklists I left for you

3) your key terms test (cam samc, MES, editing, sound is tomorrow!)


If you have time leftover and you are done assignment 5, plan for editing & sound tutorials (on blog below)

Assign 4 (editing tutorial) & assign 5 (sound tutorial)

DUE Nov 12 

Title (writing on black screen with assign #/name and group names)

Each video will have video evidence that you took, with a voiceover over top explaining it.

(EDITING)

•Continuity – what is it?  (voiceover)

•Continuity Editing  (do as a group)

–180 degree rule

–Match on action (match cuts)

–Shot reverse shot

–Eye-line match

–Cross cutting

•Cutaway

•Pace  (fast, medium, slow)

•Time allocation

•Transitions  (everyone 1 in group do 1-2 each)

•Special Effects (everyone 1 in group do 1-2 each)

•Montage Editing

(SOUND)

•Diegesis  (voicover)

•Score (music)

•Diegetic sound

•Non-diegetic sound

•Volume control  (one for slow and one for fast)

•Mode of address  (2 different examples with different mode of address’)

•Direct Address

•Voiceover

•Ambient Sound

•Sound bridging  (part of continuity editing)  (do this by cutaway feature in iMovie)

•Sound perspective

•Naturalistic sound effect

•Unnaturalistic sound effect

•Foley sound effect (at least 2-3 different examples)

•Synchronous

•Asynchronous

Sound key terms

sorry not uploading - i emailed to everyone's gmail accounts

(except noor and chelsea as i dont have your emails!)


If you didn't receive, e-mail me and I will reply with the powerpoint:      kconnell21@cjmlc.co.uk

Holiday Homework

Homework for half term

1)  Exam section A:  Revise CAM SAMC, MISE-EN-SCENE, EDITING - Test on Tues back

2) Coursework:  Complete some of filming for Assign #5: Editing tutorial

Assign 1 = genre exploration

Assign 2 = genre analysis in a trailer

Assign 3 = CAM SAMC  (also for section A understanding)

Assign 4 = research & planning of swede  (also for section B understanding)

Assign 5 = editing tutorial  (also for section A understanding  (Extension: new deadline is Tues Nov 11)

3) Exam section B:  Assign #4

Assign 1 = birth & growth of films

Assign 2 = research & planning of swede

Assign 3 = sweded trailer (video)

Assign 4 = swede marketing campaign

Final Checklist

CHECKLIST:

____ screen grabs of time management (short and long term screen grabs from iCalender)

____ target audience info  (everyone)
____ posters (1-2 people)
____ trailer (your sweded trailer you already made)  (everyone)
____ youtube hits & comments evidence  (2 people)
____ facebook page (everyone)
____ twitter page (everyone)
____ radio trailer  (similar to video trailer but just audio)  (everyone =  2 people: hosts, 2 people: main actors)
____ promotional tour  a) radio interview (everyone =  2 people: hosts, 2 people: main actors)
____ promotional tour  b) TV show interview (everyone =  1 people: host, 2 people: main actors, other person to film)
____ optional:  promotional tour - magazine cover    (anyone)
____ awards ceremony clip  (everyone =  2 people: main actors, 1 film, 1 person organise props/costumes (basic!!))
____ competition for your audience   (everyone - idea together but design/application anyone)
____ associated products  (everyone do a product each)

____ photos of group completing all the tasks above

photos of group

In each post try to include some photos of your group 'making of photos'

Swede competition

Create a simple competition for your audience to engage with your film and make it more likely they would go watch it........-how do other films do it?  -competitions -quizzes, entires for best...?, win trips, win tickets to premiere or meet and greet etc.....

-encourage audience to ....

a) research how other films do this.........videos or screen grabs  (each person in group can look at 2-3 each)

b) optional - will they have it on the facebook/twitter pages? -screen grab!

c)  your competition  (screen grab or video)

d)  our competition encourages our audience to......

e) How did you attract your audience through the competition  - why were they likely to take part? 

Swede Awards Ceremony (with Main Actors)

1 min long

-choose an awards ceremony .....oscars, MTV music video awards , BAFTAs, teen choice etc etc.....

-record a video of the main actors presenting an award -make sure u mention the film (sometimes they do it in a subliminal or funny way) 

a)  embed video

b)  answer:  explain why you chose that ceremony and how it relates to audience - how would this reach your audience? 

Justin & Mila presenting award at MTV awards

Swede Magazine Cover (OPTIONAL)

-choose a magazine that you would put your main actors on front cover and have a feature about film later on in magazine  (think of which film is appropriate)

a)  Explain your choice of magazine in relation to audience

b)  embed cover of magazine

c)  photos of you taking photos  (on the set)  (if you want)

Friends with Benefits example

Swede TV show interview

2 mins max
Choose an appropriate show and person to interview the main stars/director 

     -discuss aspects of making the film 

     -could mention aspects of pre-production, production and all previous marketing strategies you have already done (not same stuff as radio) 

      -depending on show you could talk about something funny/in line with shows themes (like radio)

      -mention when the film comes out at the end to promote!

a) get screen grab of facebook and twitter promotion for this! (The films and tv show's) -

b)  embedded video  (of interview)
OPTIONAL:  you could do more than 1 (2-3 for different shows =  (make sure each interview is suited to the show that you are on!! - example Justin & Mila is very different on daybreak than alan carr)

c) answer:  Explain why you chose the show - how does that connect to your target audience?! (Mention what time it's on TV and relate to audience)

Friends with Benefits example (Justin & Mila on Ellen) 
Justin & Mila on Alan Carr
Justin & Mila on Daybreak

other TV interviews they did

Swede Radio Show Interview

Instructions:

-choose a station and call it ______ swede ...... ex the 'sweded capital breakfast show'

-discuss aspects of making the film

-could mention aspects of pre-production, production and all previous marketing strategies you have already done (same in TV but don't talk about same things) -could do something in line with the show (ex capital - is cheeky / funny games or activities to take part in) -mention when the film comes out at the end to promote!

a)  get screen grab of facebook and twitter promotion for this! (The film and radios too if you want!) 

b) the embedded video  (just on black screen (audio only) with 'Swede Radio Show Interview' +  name of the show

c) Answer:  Explain why you chose that radio station and time - how does that connect to your target audience?! ( where /why would they hear it on the radio and when?)


Little mix example (sorry couldnt find an actor!!)   ............but yours will be BLACK SCREEN  (just audio)