Synergy & Cross Media convergence

Skyfall synergy & cross media convergence inks

Social media (apple)	Movie website  - you can be part of mosaic made up of fans – you can upload your photo, search it and then share it via social networking sites Twitter page  (official and fan based and linked to websites) Facebook page    “ App – you can download poster  (and also purchase special edition posters on iTunes) First Bond movie in the social media era  (is that linked to the fact that it is the most successful bond film yet??)  (also has a main character who is a genius computer hacker who compares himself to mark zuckerberg (owner of facebook) http://www.livemint.com/Consumer/PGuVKt6Gn5NifJmtdAOXDN/Skyfall-is-the-first-social-media-Bond-movie.html In October, there were 1.5 million mentions of the film (social networking) to prove that consumers can generate buzz
ADELE theme song	Leaked online in early Oct……not clear if genuine leak or part of marketing Adele performed it at the Oscars       <iframe width="560" height="315" src="http://www.youtube.com/embed/U9iYfamfByA" frameborder="0" allowfullscreen></iframe> AWARDS: Oscar – best song        <iframe width="560" height="315" src="http://www.youtube.com/embed/FN0VgWKK7_Q" frameborder="0" allowfullscreen></iframe> Golden Globe – best original song -  <iframe width="560" height="315" src="http://www.youtube.com/embed/770oqV1VvcU" frameborder="0" allowfullscreen></iframe> Brit – best british single ……….notice adele thanks Sony Pictures & MGM! Went to #1on iTunes within 10 hours of being released Part of Columbia records…..subsidiary of Sony Music Entertainment (parent) – who are owned by…….Sony!  (vertically integrated)
COKE ZERO (viral video)	‘Unlock the 007 in you’ campaign ……Located in Antwerp central station in Belgium  (which got 3.5 million views in 5 days!)…….people will share this via social network (on youtube)…….the winner got tickets to premier …..aimed at male audience <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/Vtz4qL4-hNE” frameborder=”0” allowfullscreen></iframe> <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/RDiZOnzajNU” frameborder=”0” allowfullscreen></iframe>   coke & youtube! <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/it1SU-w-mI8” frameborder=”0” allowfullscreen></iframe>  making of (the one above)
HEINEKEN	45 million to be part of bond! <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/VHz30rlNHCc” frameborder=”0” allowfullscreen></iframe> Crack the case – facebook app  (upload picture and then complete series of tasks)
OMEGA	Watches http://www.omegawatches.com/gents/product-presentations/planet-ocean-skyfall <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/-l0ZntP9cKo” frameborder=”0” allowfullscreen></iframe>   with parts of film
OPI Nail varnish	http://www.opi.net.au/skyfall.html
SONY PRODUCTS (all part of same conglomerate!)	Xperia smartphone -exclusive 007 ringtones preloaded -multiple james bond themes and screensavers -exclusive pre loaded images taken from production set (has info geo tagged so you know the location it was made) -makes buyer eligible for 007 legends video game free of charge (conditions apply) <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/eWj3-5MtTxA” frameborder=”0” allowfullscreen></iframe> Vaio
007 LEGENDS  (video game) PS3 Xbox Wii u	http://www.facebook.com/007LegendsGame <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/gzpixGFf4j4” frameborder=”0” allowfullscreen></iframe> Distributed by MGM Interactive (subsidiary of MGM= vertically integrated)
RANGE ROVER	<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/asc_iWH-r3s” frameborder=”0” allowfullscreen></iframe>  harrods http://www.youtube.com/user/LandRoverUK?v=x7-BhFMNLHA  advert
HONDA	Facebook campaign in which showed behind-the-scenes footage and images. Facebook tab gave details of the bike used in the film  (also links which redirect to twitter page. Question based contest which gives winners a Bond experience weekend. http://www.honda.co.uk/campaigns/2012/skyfall/
VISIT BRITAIN	Contestants complete a serious of missions to unlock a hidden location of a rogue agent – winner gets luxury trip to UK and live like Bond! http://www.007.com/visitbritain-unveil-bond-ad/ <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/HpF0HCTKIIE” frameborder=”0” allowfullscreen></iframe>  promotional advert http://lovewall.visitbritain.com/agentuk/  competition to unlock codes  (designed by creative agency Brand 42) http://www.thedrum.com/news/2012/10/05/visit-britain-launches-global-agent-uk-skyfall-spy-campaign   (in 21 countries and launched Oct 5) http://www.dailymail.co.uk/travel/article-2211720/Skyfall-James-Bonds-50th-anniversary-used-launch-new-British-tourism-campaign.html
OLYMPICS (connected with visitbritain) MASSIVE global audience!  (months before film release)	<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/xW5abat5NEU” frameborder=”0” allowfullscreen></iframe>   (with Daniel craig escorting her and the music at 4:45 seconds in)
Sky TV	http://skymovies.sky.com/skyfall 1)      In sky store (pay per view and buy?) 2)      Extra bonus features (on set footage etc) http://skymovies.sky.com/sky-movies-007 promotional package for ALL 007 stuff….you could watch these on demand  (which would result in buzz/hype about skyfall….marketing!)

               

http://blogs.telegraph.co.uk/news/danhodges/100204072/skyfall-failed-at-the-oscars-because-it-is-ridiculous-and-overhyped-and-its-james-bond-is-a-weary-anachronism/  not everyone likes it…..