Chains
LOCATION OF MULTIPLEXES? In urban and suburban, near
shopping/restaurants – main stream and audiences who live out of city
Odeon
Vue
AMC
Apollo
IMAX
*link to digital technology Arri ALEXA cameras
Independent (arthouse)
LOCATION – always urban, inner city, to be
accessed by niche audiences who are intelligent, educated
Tricycle – in brent!
Curzon
Picturehouse (bought by cineworld!) – have
21 arthouse cinemas in UK
Lexi – Kensal rise
Prince Charles – London
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