audience stuff

Local & global audiences

-conglomerates dominate industry as they have most money and power

-this affects audiences as this shapes our values/perceptions/opinions 
(mostly American – cultural homogenization)

-conglomerates have power/money to make sure they are global success

          -big actors, directors

          -latest technologies (including spectacular CGI/special effects)

          -IMAX cinema  release

          -marketing – viral……social media……above & below the line….

          -synergies

         

-franchising  - sequels (audiences likely to watch) 

-buying out indie

-DEBATE = changes in industry – mainstream = struggling…..example = international companies funding (looper)

-distributing indie films (taking profits)

-test screening

-indie = opposite – many companies who receive funding – not about profit….they struggle to audiences

- sometimes films struggle to get to audiences  (four lions)