Xmas homework

1. Revise section a terms 

(Reading over powerpoints and writing out terms (rag)

2. Practice responses and draft essays/paragraphs (section a)

3. Read all examiner reports for past papers (age/ability/disability/gender)

4. Revise section b terms

-read over power powerpoints and write out terms

5. Revise film facts 

-read over powerpoints

-read over worksheets

-write out facts in a3 (exam topics) 

6. Read all media magazine articles (related to film industry)

7. Optional - collect facts from other films 

Blockbusters: the hobbit, Thor 2, gravity

Indie: in our name (film at conference), in fear, uwant2killhim

8. Read over examining reports for synergy/cross media convergence or technologies 

9. Practice responses for section b (for the topics in #8) (can draft them too?) 

10. Read over all model answers for section a and section b


MOCK EXAM = 2nd week after xmas

coursework = begins after xmas!!!!!  (will get really busy after this!!!!)

Tues

1. Marking of model 3 (section b)

2. Ability/disability response
-marking of model 

-do 1 paragraph together? 

3. Age response? - do as 1 paragraph? 

ability / disability teacher comments

•Better organisation in notes

•More detail in notes

•Include proper introduction:  look at model!

–The technical features in _____________________________  combine to construct the representation of _________________.

•Should be 2-3 pages MINIMUM

•At beginning of paragraphs, start with something like “The middle scene is set……..(briefly describe setting)……

•Use connectives!

•PEAL paragraphs

–Point: make a point about how ability/disability is represented (stereotype)

–Evidence: give evidence from clip

–Analysis: explain it further, remember can link in all 4 categories here – discuss HOW and WHY they are represented in that way (this is where you can link the 4 categories together)…..remember your analytical connectives here: shows, suggests, connotes, illustrates etc.

–Link: reinforced or challenged stereotype? Positive or negative?

•More discussion on editing and sound: more complex terms 

•Don’t make points and then not explain them  (   ^  annotation)

•Some people didn’t give enough evidence from the clip (specific examples of what happened – but don’t go on too much)

•Make more comparisons: etc. how are ben and david similar and different?  (how they look, act, treated, etc)

•Read the examiner report! it gave tips!

•Be clear in sentences and handwriting!!!!  (if can’t read it, can’t get the marks!)

Age

Age (monarch of the glen) from MissConnell

Thur

Lesson:

1) age stereotypes

2) watch clip - take notes

3) 1 full response in groups - hand in by end of lesson


Homework (for Tues)

1) add more detail in age charts - complete them

2) have section b models 3 & 4 marked (with comments on sheets)

3) keep revising section B film facts  (skyfall, MBTD..........thor 2? gravity? the hobbit?)




BE IN MEDIA ROOM AT 8:40am!!!!!!!  we might be leaving at 3:20pm tomorrow........(be back early)

Model papers

Section b model answers from MissConnell

My Brother the Devil

My brother the devil from MissConnell

Section B Model marks

Model 3

EAA - 18
EG - 18
T - 7

43/50 = 86%  (A2)




Model 4

EAA - 12
EG - 11
T - 7

30/50 = 60%  (C3)

audience stuff

Local & global audiences

-conglomerates dominate industry as they have most money and power

-this affects audiences as this shapes our values/perceptions/opinions 
(mostly American – cultural homogenization)

-conglomerates have power/money to make sure they are global success

          -big actors, directors

          -latest technologies (including spectacular CGI/special effects)

          -IMAX cinema  release

          -marketing – viral……social media……above & below the line….

          -synergies

         

-franchising  - sequels (audiences likely to watch) 

-buying out indie

-DEBATE = changes in industry – mainstream = struggling…..example = international companies funding (looper)

-distributing indie films (taking profits)

-test screening

-indie = opposite – many companies who receive funding – not about profit….they struggle to audiences

- sometimes films struggle to get to audiences  (four lions)

MOCK EXAM

SECTION A
-age
-gender
-ability/disability

SECTION B
-anything with technology
-synergy & cross media convergence
(remember audience and ownership are linked to both of these)

Synergy & Cross Media convergence

Skyfall synergy & cross media convergence inks

Social media (apple)	Movie website  - you can be part of mosaic made up of fans – you can upload your photo, search it and then share it via social networking sites Twitter page  (official and fan based and linked to websites) Facebook page    “ App – you can download poster  (and also purchase special edition posters on iTunes) First Bond movie in the social media era  (is that linked to the fact that it is the most successful bond film yet??)  (also has a main character who is a genius computer hacker who compares himself to mark zuckerberg (owner of facebook) http://www.livemint.com/Consumer/PGuVKt6Gn5NifJmtdAOXDN/Skyfall-is-the-first-social-media-Bond-movie.html In October, there were 1.5 million mentions of the film (social networking) to prove that consumers can generate buzz
ADELE theme song	Leaked online in early Oct……not clear if genuine leak or part of marketing Adele performed it at the Oscars       <iframe width="560" height="315" src="http://www.youtube.com/embed/U9iYfamfByA" frameborder="0" allowfullscreen></iframe> AWARDS: Oscar – best song        <iframe width="560" height="315" src="http://www.youtube.com/embed/FN0VgWKK7_Q" frameborder="0" allowfullscreen></iframe> Golden Globe – best original song -  <iframe width="560" height="315" src="http://www.youtube.com/embed/770oqV1VvcU" frameborder="0" allowfullscreen></iframe> Brit – best british single ……….notice adele thanks Sony Pictures & MGM! Went to #1on iTunes within 10 hours of being released Part of Columbia records…..subsidiary of Sony Music Entertainment (parent) – who are owned by…….Sony!  (vertically integrated)
COKE ZERO (viral video)	‘Unlock the 007 in you’ campaign ……Located in Antwerp central station in Belgium  (which got 3.5 million views in 5 days!)…….people will share this via social network (on youtube)…….the winner got tickets to premier …..aimed at male audience <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/Vtz4qL4-hNE” frameborder=”0” allowfullscreen></iframe> <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/RDiZOnzajNU” frameborder=”0” allowfullscreen></iframe>   coke & youtube! <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/it1SU-w-mI8” frameborder=”0” allowfullscreen></iframe>  making of (the one above)
HEINEKEN	45 million to be part of bond! <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/VHz30rlNHCc” frameborder=”0” allowfullscreen></iframe> Crack the case – facebook app  (upload picture and then complete series of tasks)
OMEGA	Watches http://www.omegawatches.com/gents/product-presentations/planet-ocean-skyfall <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/-l0ZntP9cKo” frameborder=”0” allowfullscreen></iframe>   with parts of film
OPI Nail varnish	http://www.opi.net.au/skyfall.html
SONY PRODUCTS (all part of same conglomerate!)	Xperia smartphone -exclusive 007 ringtones preloaded -multiple james bond themes and screensavers -exclusive pre loaded images taken from production set (has info geo tagged so you know the location it was made) -makes buyer eligible for 007 legends video game free of charge (conditions apply) <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/eWj3-5MtTxA” frameborder=”0” allowfullscreen></iframe> Vaio
007 LEGENDS  (video game) PS3 Xbox Wii u	http://www.facebook.com/007LegendsGame <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/gzpixGFf4j4” frameborder=”0” allowfullscreen></iframe> Distributed by MGM Interactive (subsidiary of MGM= vertically integrated)
RANGE ROVER	<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/asc_iWH-r3s” frameborder=”0” allowfullscreen></iframe>  harrods http://www.youtube.com/user/LandRoverUK?v=x7-BhFMNLHA  advert
HONDA	Facebook campaign in which showed behind-the-scenes footage and images. Facebook tab gave details of the bike used in the film  (also links which redirect to twitter page. Question based contest which gives winners a Bond experience weekend. http://www.honda.co.uk/campaigns/2012/skyfall/
VISIT BRITAIN	Contestants complete a serious of missions to unlock a hidden location of a rogue agent – winner gets luxury trip to UK and live like Bond! http://www.007.com/visitbritain-unveil-bond-ad/ <iframe width=”560” height=”315” src=”http://www.youtube.com/embed/HpF0HCTKIIE” frameborder=”0” allowfullscreen></iframe>  promotional advert http://lovewall.visitbritain.com/agentuk/  competition to unlock codes  (designed by creative agency Brand 42) http://www.thedrum.com/news/2012/10/05/visit-britain-launches-global-agent-uk-skyfall-spy-campaign   (in 21 countries and launched Oct 5) http://www.dailymail.co.uk/travel/article-2211720/Skyfall-James-Bonds-50th-anniversary-used-launch-new-British-tourism-campaign.html
OLYMPICS (connected with visitbritain) MASSIVE global audience!  (months before film release)	<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/xW5abat5NEU” frameborder=”0” allowfullscreen></iframe>   (with Daniel craig escorting her and the music at 4:45 seconds in)
Sky TV	http://skymovies.sky.com/skyfall 1)      In sky store (pay per view and buy?) 2)      Extra bonus features (on set footage etc) http://skymovies.sky.com/sky-movies-007 promotional package for ALL 007 stuff….you could watch these on demand  (which would result in buzz/hype about skyfall….marketing!)

               

http://blogs.telegraph.co.uk/news/danhodges/100204072/skyfall-failed-at-the-oscars-because-it-is-ridiculous-and-overhyped-and-its-james-bond-is-a-weary-anachronism/  not everyone likes it…..

UK cinema

Chains

LOCATION OF MULTIPLEXES?  In urban and suburban, near shopping/restaurants – main stream and audiences who live out of city

Odeon

Vue

AMC

Apollo

IMAX   *link to digital technology Arri ALEXA cameras

Independent (arthouse)

LOCATION – always urban, inner city, to be accessed by niche audiences who are intelligent, educated

Tricycle – in brent!

Curzon

Picturehouse (bought by cineworld!) – have 21 arthouse cinemas in UK

Lexi – Kensal rise

Prince Charles – London

skyfall website

Skyfall website from MissConnell

Skyfall technologies

Skyfall technologies from MissConnell

fri

1. continue with film distribution

2. finish skyfall technologies

3. skyfall website

4. finish skyfall snowball facts


H/W  (wed)
-revise skyfall facts  (technologies, website, snowball facts)  - organise and write out facts in line with exam topics, re-watch videos
-next lesson:  MBTD facts
-continue to upload facts (skyfall, MBTD, thor 2, gravity) on your exam blog

thur

C/W - hunger games blog post



1. film distribution  (some of the green powerpoint)

2. skyfall technologies (some of the presentation)

3.  facts to look for skyfall - 'stuff to look for' divide work into groups

           Group 1:   Patrycia, Katia, Leticia, Tayla

           Group 2:  Kelly, Shivonne, Courtney, Esere

           Group 3:  Chelsea, Noor, Gelsomina, Judy

4. Skyfall 'snowball' facts  (booklet)

film production (section b)

Film production from MissConnell

tues

1. Peer assessment of assign 2 'ability/disability' (coming down the mountain)

2. section B match up quiz

3. film production presentation


Homework:  (due thur)

1. Improved assign 2: ability/disability essay  (with draft 1 & peer assessment sheet)

2. group facts for skyfall

3. continue to research for MBTD

4.  Keep researching thor 2  (and gravity if you want)

Peer assessment of ability/disability (coming down the mountain)

Peer assessment of disability ability from MissConnell